On October 23rd, Busworld Russia was grandly opened at the Crocus Expo in Moscow, Russia. Higer and its local distributors were presented with a theme of “Travelling with Higer”.
Two Utour coaches caught many eyes as soon as they made their entrance. Utour is equipped with Cummins 385 horsepower engine and Fast dual-shaft transmission to step up fun driving experience. True to Higer's "Safety First” philosophy, Utour also features various passive safety systems such as disc brakes, WABCO ABS+ESC, retarder, and high temperature alarm. Besides, as a response to extremely cold climate in Russia, targeted optimization and improvement have been made: powerful HVAC system, a host of cold-resistant materials, and all-round insulation sealed by water-based foam; electrophoretic coating on vehicle and spray wax on chassis for better anti-corrosion.
Comfortable driving experience, cozy seats, user-friendly climate control, a super large trunk and all justify those eyes on Utour. As a new model Higer launched exclusively for Russian market, Utour will try to win its place in Russian tourism and passenger transport markets.
At Higer booth, a facebook game is available. Many audiences proactively joined and shared their journey stories with Higer. These stories were reposted and reposted, greatly promoting Higer brand.
Since 2005, Higer has sold more than 4,800 buses, ranking first among Chinese bus brands in Russia. With high brand awareness, excellent product quality, numerous service stations, sufficient spare parts and timely service response, Higer was highly appreciated by customers. Higer's strength is further presented at this exhibition, allowing more Russians and people from other countries to know Higer. Higer will also continue to innovate for the glory of "intelligent manufacturing in China".