On November 30, 2020, the Signing Ceremony between HIGER BUS and MOWASALAT for Serving Qatar FIFA 2022 World Cup took place in Doha, capital of Qatar and Suzhou, China concurrently. An order of 1,815 units represents China's largest bus order ever from Qatar and China's largest export order in 2020. Amid the grim situation of the global Covid-19 outbreak and the steady recovery of China's economy, HIGER wrote a brilliant chapter for the "Belt and Road" initiative through outstanding results. Fahad, CEO of The Transport Co. (MOWASALAT) and Huang Shuping, General Manager of HIGER Bus signed an agreement. Khalid Al Thani, Prime Minister of Qatar; Jassim, Qatar's Minister of Transport and Communications; Zhou Jian, Chinese Ambassador to Qatar; Chen Dongan, Vice Chairman of the Suzhou Industrial Park Administrative Committee; Liu Chunqi, Chairman of Chuangyuan Group; Chairman Chen Dulian and Vice President Qiu Yuanhong of HIGER; and Jiang Haifeng, General Manager of HIGER Overseas Sales Company witnessed this important moment.
These buses will serve the FIFA World Cup Qatar 2022, marking the third presence of HIGER in a major sports event in Qatar after the 2006 Doha Asian Games and the AFC Asian Cup Qatar. 500 HIGER buses served the 2006 Doha Asian Games, marking the first time for Chinese buses to serve a major international sports event and creating China's largest bus order from Qatar then. HIGER will break its record in 2022 once again--1,815 HIGER buses will be delivered to Qatar to show the tremendous strength of the intelligent manufacturing of Chinese buses on a world stage.
From the largest order of 500 units for the 2006 Asian Games and the largest order of 1,815 units ever for the FIFA 2022 World Cup, why is it HIGER?
Fast response, scale advantage: Expanding the brand influence of HIGER
To become a partner for the 2006 Asian Games, a bidder must be able to deliver 500 buses that meet the Games' use needs and local road conditions within three months apart from outstanding quality. HIGER from China won the bid by the confidence of Chinese independent bus brands in innovation. In the coming three months, HIGER promptly completed project investigation, customer communication, technical improvement and production organization. When 500 HIGER buses were delivered to the customer at an incredible "Chinese speed", the customer could not help giving a thumbs-up. In the competition with world-renowned bus brands, HIGER has made Chinese buses shine brilliantly by a strong customization capacity, large-scale production and fast response.
To meet the need for intense transport during the Asian Games, HIGER established a capable service team in Doha to provide timely and efficient services to the customer, which accomplished the service mission.
Industrial experts said many world-renowned bus manufacturers could not provide such fast response and timely and efficient services then. This is of great significance to enhancing the international influence and competitiveness of Chinese bus brands.
Experience first: Securing position as No. 1 Chinese bus brand in Qatar
After successfully serving the Doha Asian Games, HIGER continued to serve the public transport of the Qatari people to help Qatar build a convenient public transport system. HIGER buses have been popular with the Qatari people for high riding comfort and stability, showing the Qatari government and local operators China's tremendous strength in bus manufacturing, as well as the ability of Chinese bus brands to provide overall public transport solutions.
With nearly 5,000 units owned and a market share of over 90 percent in Qatar, HIGER has secured its position as No. 1 Chinese bus brand in Qatar and a public transport brand preferred by the Qatari people.
HIGER buses are used in a wide range of public transport fields in Qatar. Now over 2,000 HIGER buses are serving primary and secondary schools across Qatar. Each day these fabulously-shaped buses transport students in Qatar, growing with them happily and carrying laughter across the beautiful Persian Gulf coast.
Buses used by upscale hotels, clubs and travel agencies in Qatar were mostly world top bus brands. After HIGER's entry into Qatar in 2006, these customers experienced HIGER buses' outstanding quality, timely and efficient services, and superb cost performance, gradually embraced Chinese bus brands and became HIGER's loyal customers.
Speaking of HIGER buses' performance, Haneef, responsible for vehicle scheduling during the Asian Games, said HIGER buses are comfortable to drive and efficient in air conditioning. Many drivers that previously used brands like Mercedes-Benz and MAN heaped praises on the maneuverability and durability of HIGER buses, giving thumbs-up to their elegant interior and beautiful exterior. Some maintenance technicians were amazed by HIGER's technical progress, hoping to visit HIGER to learn advanced bus technologies and maintenance technique.
Independent innovation: Bolstering the spirit of Chinese independent bus brands
Qatar is in scorching and humid deserts of the Middle East which pose acid tests to the safety and corrosion resistance of buses. Qatar has rigorous requirements for bus makers' comprehensive strength.
HIGER has maintained seamless connection and win-win cooperation with Mowasalat, Qatar's only state-owned transport company over the 15 years, impressing the customer in R&D, production management, product performance and after-sales service. The customer required over 100 modifications after the technical improvement scheme of vehicles for the Doha Asian Games was fixed. HIGER made a fast response by completing all the modifications within only over 2 months. Apart from HIGER's fast response, customer-centered service concept, outstanding product quality, as well as timely, efficient and considerate services, the customer highly recognized HIGER's technical improvement and progress. HIGER has kept increasing R&D input, strengthening technical innovation and using the most advanced technologies in buses, said a staff member of Mowasalat, adding that Mowasalat has reported some problems arising in vehicle operation to HIGER for common improvement. This is an important reason for longstanding cooperation.
Sticking to technical innovation and growing with customers has been a fundamental reason why HIGER has been No. 1 Chinese bus brand in Qatar and exported products to over 120 countries and regions.
Major international sports events such as the Doha Asian Games, the AFC Asian Cup Qatar 2011 and the upcoming Qatar FIFA 2022 World Cup have witnessed HIGER's strength, shown the comprehensive strength and brand influence of Chinese buses represented by HIGER in the global public transport field. In the future, HIGER will persist in internationalization and innovative development, and contribute its wisdom and Chinese power to Qatar's public transport through quality buses and efficient services.