Higer Launches New V-Series Bus in Dubai: Pioneering the UAE Public Transport Revolution
On the vibrant and opportunity-filled land of the UAE, Higer is writing a new legend with quality and innovation.
On May 27, 2025, Higer, in collaboration withits local dealer KHF Company, held a grand launch event for the new V-Seriesbuses at the Grand Hyatt Dubai. Over 100 guests, including local government officials, authoritative media representatives, and partners, attended theevent to witness this significant moment. This event marks not only an important milestone for Higer in the UAE market but also a new beginning for Higer and its UAE customers to work together and achieve greater success.
Nineteen Years of Market Cultivation:Establishing a Leading Position in the Industry
The UAE is one of the key starting points forHiger's overseas expansion. Over the past nineteen years, Higer and KHF Companyhave worked closely together, leveraging their outstanding product quality andreliable after-sales service to consistently rank among the top Chinese busbrands in terms of annual sales in the UAE.
At the beginning of the event, Gary Jiang, Overseas General Manager ofHiger delivered an opening speech. He emphasized that Higer hasalways been committed to a customer-centric approach, continuously optimizingits products and services to meet the unique demands of the UAE market. Thelaunch of the new V-Series buses is a direct response to customer needs and atestament to Higer's long-term commitment to the UAE market. Looking forward,Higer will continue to deepen its cooperation with various sectors in the UAE,using the new V-Series buses as a springboard to explore more areas ofcollaboration and drive the sustainable development of the UAE's publictransportation industry.
Gary Jiang, Overseas General Manager ofHiger, delivered an opening speech
Subsequently, Mr. Khalid, the CEO of KHFCompany, delivered a speech. He first extended his heartfelt thanks for thelong-term trust and support of Higer Buses, stating, “Higer Buses has not onlyprovided us with high-quality products but also established a strong brandpresence in the UAE market through continuous technological innovation andexcellent after-sales service. We are confident in the future development ofHiger Buses and look forward to further deepening our close cooperation withthem through the launch of the new V-Series buses, in order to provide bettertravel services for the local people.”
Mr. Khalid, the CEO of KHF, delivered a speech
New V-Series Buses Launch: CustomizedServices for the Desert Oasis
At the event, Kabeer, General Manager of KHFCompany, officially unveiled the new V-Series buses. This series, which tookthree years to develop with full participation and a full-process IPD(Integrated Product Development) approach, represents Higer's latest and mostdedicated effort. The new V-Series buses have not only achieved a comprehensivetechnological upgrade but have also been specifically customized for the uniqueenvironment and customer needs of the UAE, demonstrating Higer's deepunderstanding and commitment to the UAE market.
Kabeer, General Manager of KHF, unveiled the new V-Seriesbuses
In terms of corrosion and rust prevention, thenew V-Series buses utilize high-precision SMC composite materials and aluminumalloy, combined with a whole-vehicle electrophoretic process, significantlyenhancing the vehicles' corrosion resistance. To address the challenges ofsandy weather, the vehicles feature optimized sealing designs and improvedmanufacturing precision to effectively block dust and sand particles. Inhigh-temperature conditions, the new V-Series buses are equipped with an ATSsystem to reduce fuel consumption and an optimized air conditioning system toprovide a cool and comfortable riding environment for passengers. The interioris fitted with 2+1 large business seats and refrigerators to enhance travelcomfort. Additionally, the new V-Series buses have achieved componentgeneralization and technical standardization, greatly improving the vehicles'handling performance, fuel economy, and overall durability. This not onlyreduces operating costs for the owners but also brings higher returns.
Awards and Recognition
At the event, awards for the Most ValuableCustomer and the Most Loyal Customer were presented. H Company, which receivedthe Most Loyal Customer award, has been cooperating with Higer for over 15years. Representatives from the company expressed their commitment tomaintaining a long-term partnership with Higer. These award-winning customershave all become the first owners of the new V-Series, demonstrating theirstrong trust and support for the Higer brand.
Achievements and Future Outlook:Continuing to Lead Market Development
Since its initial overseas expansion, Higer hasregarded the UAE as a key strategic market. Since entering the UAE market in2006, Higer buses have quickly gained a foothold in the country's publictransportation sector, thanks to their excellent product quality andconsiderate services. Today, nearly 2,000 Higer buses are operating across theUAE, covering various fields such as school buses, commuter shuttles, and long-and short-distance tourist transportation, with annual sales consistentlyranking among the top Chinese bus brands.
In 2019, Higer delivered over 250 buses to alocal oil company, providing safe and comfortable commuting services forthousands of employees. In 2023, Higer's electric buses passed the full-yearoperational test by the Ministry of Transport and successfully completedshuttle services at the COP28 United Nations Climate Change Conference, fullydemonstrating Higer's technological capabilities and sense of responsibility inthe field of green development.
The successful launch of the new V-Series busesnot only injects new vitality into Higer's presence in the UAE market but alsosets a new example for China-UAE bus cooperation. Moving forward, Higer willcontinue to adhere to the philosophy of "customer-centricity,"constantly innovate and break through, and contribute more to the global publictransportation industry.
Higer Buses Shipped in Bulk to the UAE